For a woman, makeup is like clothing. You're naked without it. And since you don't want to leave home feeling insecure or as though you have to try to hide, you put in the endless effort for endless hours in front of mirrors from morning to night.

"You can't cover up lips, eyebrows, and eyeliner with a sweater. And glasses or hats only go so far."

People look at you. They look at you every day. They look at you in every way. They look at you at work. They look at you at play. They look at your face first. They judge you for it. You do the same to yourself and others. And there's not enough time to talk about what it feels like for you knowing a significant other sees you at your "worst." These are some of the reasons why you come to Sally Hayes Permanent Makeup.

Sally Hayes: "The Face of Permanent Makeup"

"My commitment as a specialist is to provide every client with the safest, easiest, and most artistic application of permanent makeup customized to give them the most natural, enhanced beauty results." -- Sally Hayes

This passionate, professional, and pleasant woman has been "changing faces" since 1986, on a full-time basis since 1988. In that time, she has successfully performed tens of thousands of permanent makeup procedures applying and fixing permanent lip makeup, eyebrow tattoos, permanent eyeliner, cosmetic camouflage permanent makeup such as nipples/areolas, camouflage scar makeup, and pigment correction.

Sally Hayes loves helping people feel better about themselves. She loves what she does as much today as much if not more than when she started as a permanent makeup artist.

Most but not all of her clients are women.

They come for her permanent makeup expertise in Las Vegas, Nevada. They come to see her in New York, New York. They come to her clinic in Scottsdale, Arizona. They come to her in Westlake Village, California. And soon they will be be coming to her in a few new cities. Clients travel by plane, by train, by automobile, and by limousine. They come from Phoenix and all across Arizona. They come from Los Angeles and all of Southern California. They come from New Jersey, New England, and other points north. They come from Memphis, Miami, Dallas, and other points south. And clients even travel to Sally Hayes Permanent Makeup from Canada, Mexico, Europe, and Asia.

Sally knows many of the places her clients call home from her own personal experience. The son of Audrey and Allen Hanson, she was born in Valley City, North Dakota during a three-day visit to see the folks who would suddenly be her grandparents.

The road was home to the Hanson family. You could say Sally and her parents gave new meaning to the term "mobile home." They moved often because of Sally's father's career as a leading contractor building many of America's highways, byways, bridges, and dams.

Sally attended 17 different grade schools, and eventually graduated from Anoka High School outside of Minneapolis, MN, where the family lived for a lifetime of seven years. She had plans of being an interior decorator. At 17, she considered herself a Minnesota girl and was working at Channel 4, a television station in Minneapolis.

Her parents hit the road again. This time they landed in the "Valley of the Sun" in Scottsdale, Arizona. Sally went on a ten day visit to see her parents. Somehow the snow and cold of the Twin Cities seemed different to her. Sally saw the sun and basked in it. She thought Scottsdale was so great she immediately decided to move there, too.

Belonging in Beauty

By age 21, Sally believed she belonged in the beauty industry, not interior decorating. With a smile and personality which could sell raincoats in the Arizona desert, she began in beauty as an independent cosmetics rep. She sold cosmetic products she believed in for retail powerhouses such as Saks and Goldwater's.

A few years later, she opened her own beauty salon providing clients with an array of personal services. Her salon was lured to the exclusive Hilton Village in 1983 where she kept it for nine years before selling in 1992. Sally Hayes was very successful in the salon business, which is saying something in a competitive cosmetic paradise such as Scottsdale, Arizona.

A Permanent Decision to do Permanent Makeup

It was Richard Wohl, M.D., a prominent plastic surgeon in Arizona who led Sally on the path of her passion for providing permanent makeup solutions. She began at a time before today's wave of tattooing popularity, when micropigmentation was anything but mainstream. Still, back then she began with her foundation of "Cosmetics with Care", using the strictest sanitation procedures and pigments specially produced for the face.

Sally was soon recognized as a natural for creating enhanced natural-looking beauty through permanent makeup of lips, eyebrows, eyeliner, areolas and scars (camouflage). She travelled often on the professional speaking and media circuit, making TV and radio appearances and speaking frequently for the Society of Plastic Surgery Skin Care Specialists. The American Society of Aesthetic Plastic Surgeons recommends Sally Hayes as an expert in concepts, techniques, and methodologies surrounding micropigmentation (permanent makeup).

In 2010, Sally's husband of 30 years, Guy, passed away. Today, Sally's mother remains one of her many dear friends. It seems they have a shared mission to spoil her 13-year old poodle "Beau". Aside from daily fine dining experiences, part of Beau's travel schedule includes getting his hair blow dried every week at his favorite Scottsdale salon.

When she is not helping clients six days a week, Sally Hayes is actively helping the U.S. economy. She does her fair share and more in a unique niche of retail therapy. This passion for shopping friends say is powerful. Still it does not surpass her passion for providing the best permanent makeup cosmetic solutions on the planet.